sunfeast glucose biscuits tagline

The biscuits industry has witnessed little innovation, Glucose was glucose … Reduced price-5%. Calorie Goal 1,870 cal. Sunfeast Dark Fantasy STP Sunfeast Dark Fantasy Segmentation Quality conscious children and adults Sunfeast: Sunny : Sunny used as mascot of Sunfeast products which symbolizes happiness and peace. The sector is increasingly moving towards premium biscuit brands and thus is a lucrative opportunity for Sunfeast. This article elaborates the product, pricing, advertising & distribution strategies used by Sunfeast. Food License Under FSS Act,2006 Registration Certificate No. With the goodness of glucose, it ensures you stay energetic throughout the day. In Sunfeast Dark Fantasy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. 72 %23 gCarbs. Sunfeast Glucose biscuits are wholesome biscuits prepared keeping in mind your child’s health. Why : Liquid glucose gives sweetness and texture to the biscuit. Buy Sunfeast Dark Fantasy & Sunfeast Dream Cream Online Popup. And lastly, cost plus pricing is used for products like Sunfeast glucose and various other biscuits wherein the competition itself is using cost plus pricing and there is hardly any differentiating factor other then supply chain present. It follows competitive pricing in its marketing mix in the lower segment to compete with low cost brands while charges higher margins for the premium products. Yadu. A billion packets are sold every month. The major differentiation is in Premium category biscuits but it needs differentiation in mid tier and mass segment. Sunfeast endorses the following products - biscuits, noodles and pasta. ITC launched biscuits of international quality under the sunfeast range on 28th July 2003. Being kind of a late entrant in biscuits sector, where brands like Parle and Britannia were already established names in the households, Sunfeast had to resort to credibility building when it launched initially to capture the market. Buy Sunfeast - 40 grams Glucose Biscuit Online at lowest prices in India. Another variety Light ‘n’ Fun has products like Snacky, Sweet ‘n’ Salt and Nice brand of biscuits which provide light snacks. SUNFEAST BISCUITS - A2 COW MILK. Especially children nowadays Sunfeast biscuits are liked by everybody be it a youngster, adult or old aged public. Iam im love with its buttery taste and willing to buy it again and again. It has been reviewed & published by the MBA Skool Team. Category Biscuits. While the glucose biscuits are popular in Rural India , Urban market prefer Cream biscuits. Other lower range biscuits like Snacky etc vary from INR 5-25 depending on the size of packet. These are ideal not just for kids but for adults too. Following is the distribution strategy of Sunfeast: Sunfeast has a good presence in Urban India already and is working towards establishing a formidable rural presence as well. Cream delights is the premium range of biscuits with cream filled cookies such as Dark Fantasy, Dream cream, Bounce, Bourbon Bliss and Yumfills. The tagline of Dukes Biscuits is ‘Energy Unlimited’. Therefore, it employed various Indian celebrities for promotional campaigns like famous Bollywood actor Shah Rukh Khan, cricketer Sachin Tendulkar and tennis player Sania Mirza. The companies are not associated with MBA Skool in any way. Within each category, the brand architecture of Sunfeast is interesting. Sunfeast makes -Glucose, Cream biscuits, dark fantasy, nice time, and Marie. Daily Goals. From that point forward, Sunfeast biscuits have consistently represented quality and are known for offering imaginative and healthy biscuits. October 1, 2016 at 7:40 AM The voucher number is printed on the packet. Sunfeast also promotes on digital channels and social media. Rahul Charvik. Its made of fine wheat and butter and its taste is really mouth watering. 5%. Sunfeast Glucose Biscuits 250g-+ Snacks & Waffers Offer is applicable upto 3 unit . September 26, 2016 at 8:39 PM I can’t see where the voucher number is? Marketing Mix of Sunfeast analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Sunfeast marketing strategy. Reply. which have helped the brand grow. High quality married with exciting innovations has helped drive this category. 10. It’s a luxurious mix of aromatic cocoa and vanilla. Shop from a wide range of Sunfeast Biscuits. MBA Skool is a Knowledge Resource for Management Students & Professionals. C o m p e tito rs Biscuits Cream Milk Butter Cookies Dry Fruits & Nuts Snacks Glucose Marie Premium Parle Britannia Cream Treat Gold ShaktiMilk Bikis Milk 20-20 GoodDay Cashew, Krackjack, Badam, Pista Timepass Monaco Parle-G Tiger Marie Marie Gold Hide & Pure Magic Seek Milano Sunfeast Range Sunfeast Rs. • Wide categorization. Sunfeast Sunfeast - Glucose Biscuits. Escape into one dark fantasy; Spread the smile, Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Only Genuine Products. Serving Size : 6 Biscuits. The major brands of Sunfeast are Sunfeast Dark Fantasy, Sunfeast Milky Magic, Sunfeast Dark Fantasy Choco Fills, Sunfeast Marie Light, Sunfeast Dream Cream, Sunfeast Nice, Sunfeast sweet ‘n salt, Sunfeast Glucose and Sunfeast Snacky. Aryan. Sunfeast Biscuits. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Dark Fantasy competitors and includes Sunfeast Dark Fantasy target market, segmentation, positioning & Unique Selling Proposition (USP). The promotional and advertising strategy in the Sunfeast marketing strategy is as follows: Sunfeast is a brand that caters to the whole country, it has products for every consumer segment and preference. Priya Gold To est ablish a brand in this tough market was never easy. • Attacked the market leader. The biscuit accounts for fourfifths of the Rs 8,750 crore glucose biscuit market and operates at staggering scale. Tagline/ Slogan Escape into one dark fantasy; Spread the smile. This helped Sunfeast gain market share from its competitors, especially in the premium segments. “one that gives the power to win” How : Liquid glucose is produced from starch obtained from corn grains mostly. SWOT analysis of Sunfeast Dark Fantasy analyses the brand/company with its strengths, weaknesses, opportunities & threats. 30 Day Replacement Guarantee. Popularity Eating these biscuits will give you energy that you require for completing your daily tasks. 110 / 2,300g left. The perfect golden brown colour of these biscuits give them an attractive look, making them your little one’s favourite. 10, Special, Milky Magic Rs.10-13 Rs. Started in 2003, Sunfeast offers a rich and nutritious range of biscuits across all major category of biscuits. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging. Sunfeast is a brand in the snacks food segment.Tagline of Sunfeast is “Spread the Smile” ITC entered the biscuits market with sunfeast brand in July 2003. . Sunfeast is positioned as an exciting brand. • Largest distribution. To cover every major region in the country, the company has a total of 108 running TV commercial ads in 10 languages. Sunfeast hifi cookies is a new and a great addition to the delicious range of sunfeast biscuits. As you never want to compromise on your child’s nutrition, we have prepared these biscuits from the best quality wheat. Price ₹9.50 Regular price ₹10.00. Tagline of Sunfeast Glucose Biscuits is: “Jo de jitne ki sakti” i.e. Following are the Opportunities in Sunfeast Dark Fantasy SWOT Analysis: The threats in the SWOT Analysis of Sunfeast Dark Fantasy are as mentioned: 1. Sunfeast using heavy promotion and careful brand building have already garnered 10% market share in this market. Twelve years since, ITC is now well ensconced in the biscuits … The Yippie noodles are start from INR 10-15 per packet. Severe threat from wafer and salted snacks segment. Now Get Free … The brand names and other brand information used in the BrandGuide section are properties of their respective companies. Results of the Housie will be announced on 31st October, 2016. Glucose as a format enjoys the highest consideration in the biscuit space. ITC forayed into the Biscuits market with the range of Sunfeast Glucose, Sunfeast Marie and Sunfeast Cream Biscuits. Although the urban market is not saturated yet, but the company can’t afford to ignore rural market which accounted for 11% of the total ITC foods sales in the year 2012. Enjoy these biscuits with your cup of tea or coffee. Sodium 2,190g. Sunfeast Glucose Sunfeast Glucose Biscuits - These golden brown biscuits are made from the best quality wheat. Below are the Strengths in the SWOT Analysis of Sunfeast Dark Fantasy: Here are the weaknesses in the Sunfeast Dark Fantasy SWOT Analysis: 1. Sunfeast Price/Pricing Strategy: Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or … According to the brand's website, ITC has divided the biscuits into four sub-categories - Cookies, Cream based biscuits and Light and Fun biscuits and Healthy biscuits. Any customer who buys a Rs.5 Sunfeast Glucose Promo pack is eligible to receive a Housie Ticket from the retailer The customer should ask for a Housie ticket from the retailer. Their tagline “Priya Gold, Haq se maango!” 3. 28.50 30.00. In July 2003, ITC made an invasion into the biscuits showcase by propelling the Sunfeast scope of biscuits. Fat 64g. Parle-G has built its equity around imagery cues like Trust, Value, Fun, Quality, and Health. 130 Cal. people who prefer chocolate. Shop from a wide range of Sunfeast Biscuits. 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